At scratchtheblock.com we love music and we love art!! In particular we love da connection between visual art and music,because they represent two different art forms , that differ substantially in terms of consumer perception but they encompass a common denominator: emotion! As designers and musical tastemakers , we find exciting when art and music collide to convey a particular message,feeling or story because together they create a very natural emotional experience for the people that is similar to the way they experience life ! Recently our favorite fashion brand , Adidas Originals joined Yours Truly to bring to us something really really cool in order to connect brand and musicians with the music lovers out there!
Yours Truly is the brainchild of Babak Khoshnoud and Will Abramson, together they founded an independent creative shop based in Los Angeles, with the main aim to create outstanding contents for brands (some of clients includes Ray-Ban,Red Bull,Adult Swim,Apple Beats 1 among others) and creative projects for stellar acts such as Kendrick Lamar, FKA Twigs, Miguel,Om’Mas Keith,GoldLink,Kehlani,Gallant among others.
The fruitful partnership between the international german brand and Yours Truly brings to us Songs From Scratch,a series that spread and promote new music by talented performers and encourage colleboration between artists (for example Kehlani and Soulection producer Mr.Carmack,Chance The Rapper and Nosaj Thing,Tory Lanez and Snakehips, and many others) through excellent and clever short films.
Well, recently Adidas and Yours Truly recruited one of our favorite producer , Terrace Martin and young St.Louis rapper Christopher Smith Jr better known as Smino to record a sumptuous collaborative piece entitled Pecans.
Oh, Gosh…… the Los Angeles musician/producer leaves the listener pleasantly trapped in a sort of parallel dimension that oozes grace and harmony, while Smino enrapture your synapsis with his melodic flow.
Pecans is a superb and refined hip-hop masterpiece wisely adorned with nuances of jazz and soulful tones that will satisfy your ears and soul!
Definitely one of the most impressive track of the year!
Make sure y’all to peep of the short film for Pecans.