Published On 5 November 2016 | By DJ Blast | HIP HOP UNDERGROUND

scratchtheblock sprite A-F-R-O - KEEP IT MOVIN (PRODUCED BY MARCO POLO)We live in a time where the interconnection between brands and music is stronger than ever: a lot of fashion brands such as G-Star Raw (Pharrell Williams),Adidas (Pharrell Williams,Rita Ora) and Puma (Rihanna) just to name a few expand their business encompassing music , make-up brands like MAC enlists as testimonials Dej Loaf, Lion Babe and Tinashe to attract potential consumers from the wide music catchment area!

Well , the famous soft-drink brand , Sprite created by Coca-Cola Company is working hard to cement its position,in the belief that its brand has wide appeal to multi-cultural youth and trying to spread,promote and support the urban culture as art in all its forms: for example music and street-art.

Sprite decides to launch a  social content platform , a kinda of community with the main aim to give up-and-coming artists, musicians, and designers the proper space they need to higlight their art.  The project is exciting and it’s called  Sprite P.O.U.R. (Purveyors of Urban Reality).

Let us introduce to y’all the last offering by underground hip-hop emcee A-F-R-O entitled Keep It Moving.

Well , the cut is a  short but so-fucking-massive track , the flow is sensational and the backdrop is an instant-classic flawlessly cooked by veteran hip-hop producer Marco Polo , a staple in the underground hip-hop scene.

Sounds dope,right?

The fruitful partnership between the Toronto beat-wizard and A-F-R-O has brought to light the recent opus called A-F-R-O POLO 

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